SIP: Built to benefit your business communications


SIP: Built to benefit your business communications

02 August 2015

Jonathan Harris
Jonathan Harris
Chief Technology Officer

Session Initiation Protocol (SIP) has replaced ISDN as the network protocol of choice for enterprise communications. SIP trunking offers a host of ways for businesses to improve productivity and increase ROI, almost overnight.


SIP leverages the full potential of IP telephony for both fixed and mobile networks, enabling truly unified communications while saving you money. Customise and integrate your business applications – including email, voicemail, conferencing, web functionality and instant messaging – and deliver them seamlessly to employees and customers alike. This creates dramatic improvements in productivity, streamlines business processes and encourages greater innovation.


Because SIP trunking routes data and voice traffic through the same single connection, you get the most out of every inch of available bandwidth. Worldwide calls cost the same as local ones. Infrastructure is almost infinitely scalable, impressively robust, and has redundancy with multiple service providers. What’s more, you won’t need to invest as much in expensive additional capital. Just get what you need today, and expand as your business grows.


Lower costs don’t mean poorer service. With SIP, your employees never miss a call, whether they’re on the road, working remotely, or even if the office is closed. By enabling PBX access, you can reduce or even eliminate the need for ISDN altogether. This converged network is more resilient and secure, easier to maintain, and faster to repair if something goes wrong.


As SIP evolves, it offers even greater benefits. It’s easy to deploy, across the most progressive technologies. By combining voice with your enterprise management and CRM applications, together with the flexibility to add call-routing technologies like Inbound Call Management, you can revolutionise your business.


Session Border Controllers (SBC) protect and help manage your SIP traffic. SBCs secure the IP border for interactive communications outside your internal network, and act as an advanced firewall for real-time communications with multi-vendor SIP operations.


Isn’t it time you stepped up to SIP?

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