Why Avaya’s vision for the future is good news for G3 customers

Cloud, Uncategorized, Unified Comms

Why Avaya’s vision for the future is good news for G3 customers

05 December 2017

James Arnold Roberts
James Arnold Roberts

It’s reassuring for all of us that Avaya has the green light from the US courts to exit the Chapter 11 process, and is aiming to emerge as a public company by the end of 2017. Over the last ten months or so, a lot of hard work has gone on behind the scenes to get to this point, and what we’re seeing now is the modernisation of a market-leading business comms company to make sure it really is fit for the future. That’s good news for G3 customers.
We have a 20-year history of firsts with Avaya, from the time G3 was awarded the first Avaya UK Partnership. Today, as an Avaya Edge Diamond Partner, we have the highest level of accreditation, as well as being a Partner in Customer Excellence. Over the years, we’ve learned how to get the most out of Avaya products and have become specialists in complex third-party system integrations. I don’t think anyone is better placed to help customers optimise today’s Avaya-based collaboration and engagement solutions – or leverage the value of the new measures that Avaya is now putting in place.

New investment
For example, Avaya expects to save up to $300 million a year compared to 2016, which is almost double their current expenditure on R&D. Their aim is to invest these savings in accelerating innovation to bring new solutions to market faster, which in turn will enable us to speed up the delivery of competitive advantage for our customers. To facilitate this approach, Avaya has overhauled their internal operations to streamline processes across the organisation.

New technology
Even before these new funds become available, throughout Chapter 11, Avaya has been focused on reengineering their core platforms to make them simpler to adopt and integrate with new technologies such as blockchain, artificial intelligence, the Internet of Things and analytics. As part of this approach, we’ll have much more input into, and control over the design of front-end user experiences – which will give our customers greater choice, freedom and flexibility in how systems are implemented.

New opportunities
In the UK and all around the world, top performing organisations like Bosch Group continue to choose Avaya solutions to improve customer engagement and support digital transformation projects. For many of these companies, G3 (or the Aura Alliance, of which G3 is a founding member) is their trusted Avaya partner. Now, as Avaya embarks on its own journey of transformation, we’re alongside them to help our customers capitalise on new opportunities and create greater value.

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